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By Geoffrey Gray

Everybody likes David Paterson—maybe because he never asked them to take him too seriously. Can New York’s decidedly unusual governor keep the state from becoming a wreck?

Tina Fey's SoyJoy: By Emily Nussbaum; Product integration, 30 Rock, and the trouble with using brands to write TV.

Bloody Times

By Joe Hagan

Will Ochs-Sulzberger heirs continue the family tradition, or sell out?

politics More

How McCain Lost His Brand: By John Heilemann; From maverick to crank in an instant.

Why Bloomberg's Push for a Third Term Is So Risky

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The Bottom Line

Wall Street, Fall 2009

By James J. Cramer

Things look grim at the moment, but where will we be a year from now? That depends on who’s president.

mediaMore

The Last Deadline: By Brian Thomas Gallagher; The seven-year run of the New York Sun.

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Press-Box Confidential: By Will Leitch and Joe DeLessio; A Daily News beat writer takes a beating and Mike Francesa implodes.

Artifact

Final Draft: Shortly before his death, legendary Newsweek editor Osborn Elliott asked his sons to write his obituary. Then he gave it one final edit for the ages.

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Who Matters Most: The top ten New Yorkers who reshaped the city, picked and ranked.

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The Catskills Gas Rush: By David France; Old-fashioned prospectors are going door-to-door waving big checks at anyone who will let them drill for natural gas.